There’s a great article over at Inis Magazine that discusses the book trailer, its effectiveness and the producers’ ways of showing enough but not too much.
It got me thinking about my own book trailers. Since I come from a film background, I was, of course, excited about having a trailer for my book. Even before I had discussed the possibility with my publisher, Mercier Press, I had an idea of what the trailer should be. Dark, atmospheric, creepy were some of the adjectives that came to mind.
I had quite a bit of experience with trailers like this, having produced short viral promos for various theatrical productions over the past couple years. These plays often faced a similar problem that books do – until the production is staged, there is a lack of actual filmed footage. So I would take photographs and text and animate them to suit the piece. These trailers seemed to be quite successful in getting bums in the seats so I was certain that something similar would work for my book. Read the rest of this entry »